Google is running a trial to extend Helpouts, a marketplace that lets people share and sell their expertise over video chat, to its search results. The test applies specifically to the medical segment of Helpouts: When Google users search for certain symptoms, such as pink eye or the common cold, some of them will now see a prompt to talk to a medical professional, with the search giant covering the fee for a limited time.
"When you're searching for basic health information—from conditions like insomnia or food poisoning—our goal is provide you with the most helpful information available," a Google spokesman told Fast Company. "We’re trying this new feature to see if it’s useful to people."
The representative declined to give more details about the test and did not say how long Google plans to run this trial. Since its launch last November, Google Helpouts has struggled to break into the mainstream. The pilot doesn't change anything about the service, but it certainly gives the marketplace—Google's attempt at on-demand health care—a lot more visibility by embedding it within the company's most front-facing product.