March 5, M-Health Congress will take place in the capital of Russia, dedicated to the development and prospects of the telemedicine. Participants of the event will include representatives of Mail.Ru, IBM, Yandex, Medsi, Ministry of Healthcare, Rostelecom, Beeline, and MTS.
Evgeny Paperny, Head of Health project at Mail.Ru Group.
MD, medical journalist, former editor of Mednovosti.Ru, Medportal.Ru, and Mama.Ru. Since 2013, he has been leading the major healthcare project of the Russian Internet – Health Mail.Ru.
Paperny’s presentation: “User profiling technology/Medical marketing”. The speaker will talk about the new user profiling technology, explain the concept of affinity audience analysis, as well as reveal case studies of Viagra, Vizarsin, and Cialis.
Gayane Harutyunyan, Leading Architect at IBM Client Center.
Recognized expert in IBM analytical systems; joined the company in 2005. She focuses on the application of cognitive technologies within pilot projects and regularly speaks at international conferences, including M-Health Congress.
Gayane Harutyunyan will tell forum guests and participants whether commercial online medical services have potential. Besides, she will share information about key advantages of modern remote medicine.
Mikhail Payson, Head of Yandex.Health.
Expert in product and development team management; head of Yandex.Health, a service for online doctor consultations. He joined Yandex in 2013.
Payson will make a presentation titled “Telemedicine and information ecosystem”, explaining the main possibilities of modern telemedicine. The speaker will also examine methods that allow designing a medical information ecosystem.
Boris Zingerman, Head of digital medicine at INVITRO, representative of the Ministry of Healthcare of the Russian Federation.
Founder of [email protected] and Medsenger online projects, member of the ICT expert board at the Ministry of Healthcare of the Russian Federation, specialist in healthcare informational support with 20 years of experience.
Boris Zingerman’s presentation will be dedicated to the Uniform State Health Information System, in particular its regional and federal components. Moreover, the speaker will participate in the panel discussion on remote monitoring of chronic patients.
Andrey Kuzkin, Head of Smartmed (MTS-MEDSI)
Previously, Andrey Kuzkin worked in the pharmaceutical business and house call services market. Currently, he is responsible for the development of Smartmed telemedical service, built by joint efforts of MTS and Medsi.
Andrey Kuzkin and other specialists in digital medicine will participate in the panel discussion “Remote monitoring of chronic patients and remote rehabilitation”.
Alexander Danilin, Head of Strategic Projects at the Department for Government Relations of Microsoft.
IT expert: prior to Microsoft, he worked for IBM as a Lotus Business Development Manager for Russia and the CIS as well as for Russia-based InterTrust. He is a curator of СityNext Initiative.
Alexander Danilin will be involved in the panel discussion on challenges and prospects of artificial intelligence for healthcare. He will discuss issues of AI development for medicine in Russia and analyze the global experience and related key trends in the healthcare sector.
Nikolay Avramenko, Lead Partnership Development Manager at Beeline Russia.
Specialist in the development of affiliate programs and management in the field of the Internet technologies. Previously, he worked as a product manager at MTS. Since 2017, he has been holding the post of Lead Partnership Development Manager at Beeline.
The speaker will report on the topic “Telemedicine as a basis for the integral healthcare infrastructure”. Nikolay will make the presentation together with the CEO of Mobile Medical Technologies LLC Denis Yudchitz.
Besides, a special guest will attend the M-Health Congress – representative of Rostelecom.