Common strategy for mHealth market growth: expert conclusions at the fifth M-Health Congress in Moscow

2008-2009, Russia initiated the major informational support of healthcare. Industry changes happening 10 years later were discussed at M-Health Congress, the fifth event dedicated to health innovations organized by Smile-Expo in Moscow.

The congress brought together experts from various digital medicine sectors: from representatives of state institutions to software developers. The conference involved 30 speakers, while more than 10 manufacturers presented health gadgets and software in the exhibition area.

Information from the Internet is fear and dread

The conference was opened by Mikhail Varyushin, Head of Corporate and Medical Law practices at Aronov & Partners. He told the audience about controversial points of telemedicine law implementation and potential changes in investigative bodies and prosecution office.

Mikhail Payson, Head of Yandex.Health, shared information about possibilities of modern telemedicine and revealed where users could find accurate medical data.

“One of the Yandex.Health goals is providing users with high-quality content. Things on the Internet are fear and dread, thus we aim to give users verified articles based on evidentiary medicine. Besides, the service offers online advice with a doctor,” Mikhail stressed.

Sergey Kuznetsov, Head of Innovation Unit at TeleMed, talked about MedTech solutions for the corporate sector, startups, and business. He explained how telemedicine could enhance HR brand awareness and how VR would maintain staff health. The speaker also mentioned the role of healthcare management and Fast Human Med Help in modern business.

Evgeny Paperny, Head of Health project at Mail.Ru Group, made a presentation on the new user profiling technology helping to promote pharmaceutical goods and medical services. He showed its function by the example of three products: Viagra, Vizarsin, and Cialis.

Experts paid special attention to remote education:

“It is one of the best ways to allow people to obtain knowledge and share their experience without spending large funds and lots of time,” believes Irina Gritsenko, medical lawyer and founder of autonomous non-profit organization ‘Center for settlement of disputes in medicine’.

Why new technologies are integrated slowly and how to solve this issue

The event featured two panel discussions. The first one was dedicated to remote monitoring of chronic patients and rehabilitation. Boris Zingerman, IT department manager at the Hematology Research Center, highlighted the necessity of telemedicine in Russian healthcare. He illustrated this by simple remote online support of patients after surgery (photos of sutures, diet, etc.).

Within the second discussion, speakers analyzed AI prospects in medicine and challenges of its integration into the industry. Sergey Sorokin, CEO at Interlogic and founder of Botkin.AI, asserts that to develop AI in healthcare, one should introduce the actual efficiency of solutions and show technology advantages to doctors. According to the expert, doctors should not be afraid of losing their jobs, as the system will perform only routine tasks.

Exhibitors of M-Health Congress 2019

Orion showcased a neuromuscular stimulation device: Orion 2309. It is designed for killing the pain and muscle inflammations in the home.

Attendees also examined Ritmer, a heart activity monitoring gadget produced by “Business Incubator Medicine of the Future” LLC. Using adhesive electrodes or the chest-type belt, the device is attached to the chest and synchronized with the mobile app to give recommendations.

Representatives of TeleMed told guests about their remote medical support service. It enables users to obtain advice of doctors and health lawyers.

Moreover, the exhibition area presented Yamaguchi, a premium relaxing massage chair for home, summer cottages, spa salons, or fitness centers.

Apart from off-the-shelf solutions, exhibitors introduced various services. They include SkyChain, a blockchain infrastructure aimed to host, train, and use artificial intelligence in healthcare. It consists of six neural networks diagnosing numerous diseases: from respiratory to cancerous ones.

Medical Visual Systems presented a telemedicine complex – MVS VEGA. It allows to control medical equipment, engineering networks, and data flows.

A&D shared their services for manufacturing household and professional medical appliances. It helps to automate functional diagnostics and adjust data transfer as part of telemedicine.

The B-152 project unveiled a personal data protection service by SiteSecure. B-152 assists businesses in legal compliance.

Prize drawing by Knopka Zhizni, DocDoc, and FITMOST

One of the most pleasant parts of M-Health Congress was giving prizes to winners of the drawing held for conference guests. The contest was supported by Knopka Zhizni, a marketplace for medical services –, and FITMOST, a startup offering a single pass in fitness centers.

The winners received FITMOST’s passes and Knopka Zhizni’s Aimoto smart watch for kids connected to the service.

Knopka Zhizni project provides a watch phone and a GPS pendant with a drop sensor for health monitoring under the brand of Aimoto. Gadgets are equipped with an alert button, while the service has a twenty-four-hour support division. company also introduced telemedicine services by DocDoc in the exhibition area.

FITMOST is a single pass in 700 different fitness clubs of Moscow, St. Petersburg, Sochi, Kazan, Novosibirsk, and Ekaterinburg. It allows to visit yoga, combat, swimming, CrossFit, trampolining, and meditation classes, as well as other activities.

Participants’ feedback about the fifth M-Health Congress

“I had a great amount of questions, for example, about the division of responsibilities between health facilities and IT players providing platforms. Therefore, I decided to participate in the forum in order to reveal everything I knew about legal acts and norms already applied as well as to discover what solutions were found by our partners,” Irina Gritsenko, medical lawyer and founder of autonomous non-profit organization ‘Center for settlement of disputes in medicine’, shared her impressions.

“It was interesting to listen to the topics discussed at the forum and to communicate with specialists who were quite difficult to meet in everyday life,” Gayane Harutyunyan, Leading architect at IBM Client Center, commented on.

Smile-Expo expresses its gratitude to sponsors and media partners for assistance in the organization of M-Health Congress 2019 and looks forward to seeing you at the next event!